Coronavirus (COVID-19) update

Last updated: 31st March 2020

Following the Government’s announcement asking everyone to stay at home, we’re making some changes to the way we work to make sure we’re looking after our people and our customers. We’re setting up as many of our colleagues as possible to work from home, but this will take a few days.

In the short-term, we’re only accepting new business online. That means new customers can't buy insurance over the phone.

Existing customers: Please don’t phone unless it’s absolutely necessary.

We need to prioritise:

  • Customers who have an urgent claim, for example your car is undrivable following an accident, you are injured, or your home is uninhabitable.
  • Customers who can’t pay now as a result of the Coronavirus pandemic, call us - we want to help you.

If you have questions about your renewal or want to make a change to your policy, you can use our virtual assistant. If your policy is due to renew in the next week and you haven’t opted for auto-renewal, please call us. If you have opted for auto-renewal, please make sure your insurance still meets your needs.

For more information and frequently asked questions about COVID-19, go to our Coronavirus help and support page.

  • The Nation's Favourite Dog would have Cocker Spaniel ears, the face and body of a Golden Retriever and the legs of a Greyhound
  • A quarter of people (26%) don't own their favourite breed as it doesn't suit their lifestyle, and for one in six people (16%), their preferred pooch is too expensive1
  • New research has revealed that only a third of Brits own their favourite dog breed

A new survey by Direct Line Pet Insurance has revealed what the Nation's Favourite Dog would look like. By combining the best features from the UK's most popular dog breeds, we have produced an image of the Nation's Favourite Dog.

Golden Retrievers have the cutest tail, body, fur and face where as Cocker Spaniels have the cutest ears and Greyhounds take first place in the leg department.

Research has found that half of Brits have a favourite dog breed but only a third of people own their preferred pooch. A quarter of people don't own their favourite breed as it does not suit their lifestyle and one in six Brits have found that their favourite breed is too expensive.

The traditional Golden Retriever won in multiple categories as they received the most votes for the cutest face, tail, fur and body. Interestingly, more than half (55%) of dog shelters2 believe that celebrities and social media are driving sales of 'fashionable' breeds up, so it was surprising to discover votes dwindled for Pugs and French Bulldogs.

Ryan O'Meara, co-founder of, said: "Over the years, our dog adoption website has noticed a distinct increase in dog lovers actively choosing to adopt cross-breed dogs. There has been a noticeable rise in people searching to adopt a Golden Retriever cross-breed, for their health and longevity. People are rightly searching for breeds with personalities and traits that will suit their lifestyle and we hope they continue to do so."

Prit Powar, Head of Pet Insurance at Direct Line, said: "As a nation of dog lovers, it's no surprise that most of us have a favourite dog breed. This is why we felt it interesting to combine the most popular features from different dog breeds to find the UK’s perfect crossbreed. It's refreshing to see that traditional dogs like the Golden Retriever are still appreciated by Brits, as social media trends2 would have us believe otherwise."

For further details, please contact:

Olivia Thwaites
Tel: 01651 832145

Kim O’Meara
Tel: 07903 410421

Notes to Editors

1 Research conducted by Opinium among 2,002 nationally representative UK adults (aged 18+) between 19th and 20th October 2018

2 Animal shelter study carried out by among 514 animal rescues between April-May 2018

Direct Line:

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel, pet and life insurance cover direct to customers by phone or on-line.

Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. UK Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc.

Customers can find out more about Direct Line products or get a quote by calling 0345 246 3761 or visiting

About is the UK's leading dog adoption site. Launched in 2007, the site was set up to help publicise the concept of dog adoption, support animal rescues and help more dogs to find loving new homes.

Working alongside over 600 animal rescues across the UK, the site has helped more than 50,000 dogs to find new homes.