Direct Line magazine

Buying life insurance: why sooner is better than later

Updated on: 1 July 2022

a family walks through the woods

Many people may buy life insurance after a life-changing event, for example having a child or getting a mortgage.

But you can buy life insurance at any time and the sooner you think about life insurance the better, because generally you’ll pay less the younger you are.

Some of the factors Direct Line consider, are:

  • Age

  • Smoking history

  • Health

  • Lifestyle

Life insurance is calculated on risk. A younger, healthier customer would pay less than an older person with a medical condition, presuming the same policy length and insurance amount. Therefore, as you get older, life insurance becomes more expensive.

Prices are fixed for the length of your policy unless you change it. So, you’ll pay the same price for life.

The longer you leave it, the more you'll pay.

This example highlights how policies increase in price as we get older: 

Non smoker 
Premium: £6.94 
per month
Non smoker 
Premium: £12.08 
per month
Non smoker 
Premium: £27.64 
per month

Indicative monthly prices as of 22 July 2019 for existing Direct Line customers with a clean bill of health.

Quote for level term life insurance for £150,000 insurance amount with a policy length of 20 years.

Please note, this is just an example. Your personal quote will be based on your individual needs and circumstances.

Related articles

a couple celebrate pregnancy

How a baby will change your life

There's no bigger milestone in life than having a baby. You might think you know what's coming, but how does having a baby change your life? We go through the important things you'll quickly realise when a newborn joins your family.
Couple sitting at a desk writing their will together.

Your complete guide to making a will

A will is essential if you want to leave your assets to the right people, but it's easy to get lost in legal jargon. Our straightforward guide to making a will gives you all the information you need to get started.
A doctor holds someone's hand in support.

A complete guide to organ donation

Just one donor can transform up to nine lives. This guide answers all your questions, including details on how to register or amend your decision to donate, living donation and real-life stories.