• 17 per cent of female motorists thought they might have driven whilst over the limit in the past year
  • Percentage of those convicted of drink driving who are women nearly doubles since 1998
  • Nearly half of female motorists admit they don’t know how many glasses of wine or pints of beer can legally be consumed before driving
  • Taking account of mileage driven, women are proportionately more likely to be over the legal limit as drivers than men from the age of 30.

New research on women and drinking from Direct Line and Rees Jeffreys Road Fund reveals a worrying new normal as millions of women across the UK regularly consume alcohol and take to the roads.

The results of the in‐depth study found that one in six (17 per cent) of female motorists thought they might have driven whilst over the legal limit in the past year. The report also highlights the growing proportion of all drink driving convictions received by women, which has risen from nine per cent in 1998 to 17 per cent in 2012.

The study reveals a concerning lack of awareness amongst women drivers about the amount of alcohol that can legally be consumed before taking to the road. Overall, over half said they did not know the legal limit and apart from those who did not drink and drive, other respondents felt that they were personally able to drink more alcohol than the ‘average woman’ could before they themselves were over the legal limit. For example, it was felt that four per cent of ‘average women’ could drink two glasses of wine and be fine to drive but 12 per cent thought they themselves would be OK.

Amongst the women who admitted to drink driving, the most common reason for doing so was because they felt physically ‘OK’ to drive, as cited by 59 per cent. Almost a third (31 per cent) thought it would be OK if they just drove carefully. 17 per cent felt they had no alternative other than to drink and drive, often due to ‘family emergencies’ which demonstrates women who drink and drive can be more likely to drink and drive because of their roles as mothers or wives compared to men. A further 14 per cent say they drove whilst over the limit because they thought there was little risk of being caught.

Recommendations stemming from the research are:

  • Lower the breathalyser limit to (which has been set at the average male body weight and metabolism) 50 mg of alcohol per 100 ml of blood
  • Give greater clarity about wine measures in terms of units
  • Provide more analysis of drink drive statistics by gender
  • Emphasise that drink driving is not just a male problem in road safety messages.

Steve Maddock, managing director of claims at Direct Line Group said: “The issue of women and drink driving is rarely addressed, but when we look at the figures, we can see that this is a real issue. Part of the problem is a lack of awareness and confusion as to what constitutes drink driving and also the misguided belief that in some circumstances, driving whilst over the limit can be justified.”

“Whilst we’d encourage all drivers who drink alcohol to ensure they know and understand the legal limits, we’d urge them to avoid drinking alcohol altogether if they intend to get behind the wheel.”

Road safety minister Robert Goodwill added: “Drink driving wrecks lives, and the personal consequences of a drink drive conviction can be devastating. In 2013 803 women failed a breathalyser test after an accident and that is 803 too many. That is why we are cracking down on the minority who drink and drive by introducing a new offence of causing serious injury by dangerous driving and closing loopholes in the law to make it easier for police to prosecute drink‐drivers, as well as tackling the menace of those who drive under the influence of illegal drugs.”

“Later this year we will launch the next phase of the THINK! campaign on drink driving. So our advice is simple; if you are driving have none for the road as one drink can put you over the limit.”

Notes to Editor

Research conducted by Social Research Associates (www.sraltd.co.uk) on behalf of Direct Line and the Rees Jeffreys Road Fund. 475 respondents were interviewed directly face to face or online. In addition the research included a literature review and analysis of anonymised insurance data. The study was conducted in Spring 2013.

For further information please contact:

Katie Pugh
Citigate Dewe Rogerson
Tel: 0207 282 2914

Lucy Davies
Direct Line Group
Tel: 01651 834 446

Direct Line

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides car, home, travel and pet insurance cover direct to customers by phone or on-line.

Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc. Customers can find out more about Direct Line products or get a quote by calling 0345 878 5587 or visiting www.directline.com