Woman sips from a Union Jack mug on the beach as a man sits beside her

Many people may buy life insurance after a life-changing event, for example having a child or getting a mortgage.

But you can buy life insurance at any time and the sooner you think about life insurance the better, because generally you’ll pay less the younger you are. 

Some of the many factors Direct Line consider, are:

  • Age
  • Smoker status
  • Health
  • Lifestyle

Life insurance is calculated on risk. A younger, healthier customer would pay less. An older person with a medical condition would pay more. Therefore, as you get older, insurance premiums become more expensive. 

Prices are fixed for the term of your policy unless you alter it. So, you’ll pay the same price for life.

The longer you leave it, the more you’ll pay.

This example highlights how policies increase in price as we get older: 

30 year old
Non smoker
DOB: 01/01/1988
Premium: £6.05

40 year old
Non smoker
DOB: 01/01/1978
Premium: £9.26

50 year old
Non smoker
DOB: 01/01/1968
Premium: £19.05


Prices correct as of 12th May 2018 for existing Direct Line customers.

Quote for a Level Term Life Insurance Policy £120,000 amount of cover and 15 year term

Please note, this is just an example. Your personal quote could be priced differently, based on your individual needs and circumstances. 

Good to know

Direct Line’s Life Insurance is provided by Legal & General