Verify our claim: Direct Line were cheaper than 81% of competitor quotes for comprehensive cover on the four main Price Comparison Sites. Research by Consumer Intelligence Feb’19 – Jul’19. Excludes optional extras.

Using data obtained from quotes for 21,600 risk profiles from 169 companies (5,393,866 price quotations in total) on Direct Line’s website and on,, and between 1st February – 31st July 2019. The sample includes a range of consumers; aged 17-65+, includes all major car manufacturers, across all regions of Great Britain (excluding Northern Ireland).

For each individual case, only prices where both Direct Line and each rival brand in turn, quoted on all four of,, and were considered.

Consumer Intelligence confirms that the data collected has been independently calculated and is in accordance with relevant regulations.