Buying life insurance:
better sooner than later

Life insurance can be one of those things we put off buying. You might only think about it when something significant happens, like moving house or having a baby. But the sooner you think about life insurance the better, because generally you'll pay less the younger you are. Even one year could make a difference to the premiums you’ll pay.

Your life insurance quote is based on your individual circumstances. The price is based on factors including your:

  • Age
  • Smoker status
  • Health
  • Lifestyle

Life insurance is calculated on risk factors, and the higher the risk, the more it will cost. If you’re young, fit and healthy your premiums are usually lower, but as you get older and your medical history changes they are likely to be higher.

As premiums are fixed for the term of the policy (unless you change your plan), buying now means you’ll keep that price.

Here’s an example of how life insurance premiums can increase as we get older:

Quote for a Level Term Life Insurance policy £120,000 amount of cover and 15 year term

30 year old
Non smoker
DOB: 01/06/1985
Premium: £6.39

40 year old
Non smoker
DOB: 01/06/1975
Premium: £10.29

50 year old
Non smoker
DOB: 01/06/1965
Premium: £22.72


Prices correct as of 8th February 2016 for existing Direct Line customers. Remember the price may change based on the answers in the application.

And buying a policy earlier doesn’t mean that you have to stick with the same cover if it no longer meets your needs. Direct Line Life Insurance, provided by Legal & General, lets you make changes to your policy in certain circumstances.

Good to know

Direct Line's Life Insurance is provided by Legal & General




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Things you need to know about Over 50s life insurance:
Premiums stop after your 90th birthday but you still enjoy cover for the rest of your life. In the first year, if you die from natural causes we will refund any premiums, or if you die as a result of an accident, we will pay your cash sum. After the first year regardless of the cause of death we will pay your cash sum. Depending on how long you live, the total sum paid in premiums may be more than the cash sum payable on death. If you stop paying your premiums before the end of your policy your cover will stop 30 days after your missed premium and you won’t get anything back. This isn’t a savings or investment product and has no cash value unless a valid claim is made. Inflation will reduce the buying power of your cash sum in the future.

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