Shotgun Privacy Notice

1 - This bit tells you who powers Shotgun and how we collect and use data.

Who powers Shotgun?

Shotgun is powered by Direct Line, and Direct Line’s motor insurance is underwritten by U K Insurance limited, also referred to as ‘we’ in this Privacy Notice.

Who’ll use data gathered by Shotgun?

We may share your information within U K Insurance Limited and our suppliers, including our analytics supplier who will collect; research and analyse the data for us.

We’ll only share data outside of U K Insurance Limited and suppliers if you have provided your agreement, or if were permitted or required by law to disclose the information, such as to the police or our regulators or if we’re issued with a court order.

How long will you keep my data?

Your personal data will be retained for 3 years.

What data is captured?

Your location, direction and speed among other factors. Shotgun will stop collecting data automatically after the journey in which you reach 1,000 miles.

Why do we collect data?

Once Shotgun’s activated, it will record and analyse data about your driving to give you feedback. We’ll use the data to understand the road type, road speed and other conditions relating to your journey. We’ll also use it to build a profile of how, where and when your car is driven.

What do we and our analytics supplier use the data for?

To help us understand driving behaviour and profile your driving style, including understanding what safe and dangerous driving looks like and the typical behaviours of different sets of drivers in the UK, as well as checking if Shotgun helps drivers drive safer.

Data will be used to help understand road and vehicle usage including for road safety issues, real time traffic flow, environmental impacts such as idle time at junctions, journey times, distances and speeds, and the analysis of junctions and the risk they represent. As well as analysing what causes, and what forces are involved in, collisions and other road incidents.

We’ll use this information to help underwrite our motor insurance policies and to help us develop similar products, services and systems.

Once you’ve completed your 1000 miles, depending on your score, you may be able to get cheaper insurance with Direct Line. What we can say for sure, we won’t use your data to increase the price of your insurance.

How do we keep your data safe?

We and our suppliers will collect, use and store this information securely, in accordance with the Data Protection Act 1998 and our policies on data retention. Your data will be protected in line with industry best practice and our legal and regulatory requirements.

We may transfer rights and obligations under this agreement. We can share anonymous data we receive from Shotgun with the general public and third parties. If we choose to do this we won’t release any information which identifies you personally. All our suppliers follow the same rules we do.

Shotgun can be withdrawn at any time.

2 – This bit’s about Facebook and connecting with other Shotgun users.

To make registration quicker and easier, you can register using Facebook. You’d then need to use Facebook to log in each time after.

If you choose to do this the authentication credentials provided by Facebook will be stored on your Shotgun app and by our analytics supplier.

We have a leader board so you can see how you’re doing compared to others using Shotgun. You can also create a leader board among your friends.

By opting to use the leader board you agree to share your username, a profile picture, points earned and the miles you’ve driven with all other Shotgun users. Your leader board data will be kept for 18 months.

If you don’t opt-in your data won’t be shared. If you’re using the leader board and want to opt-out you can. Go to the more section under leader board profile.

3 – This bit’s about accessing your information

You’ll be able to see your journey data on Shotgun.

Please note:
Anyone else who may have access to your mobile phone will also be able to view the data collected by the Shotgun app.

If you want to see a copy of the information we hold about you, you can ask for a Subject Access Request. To do this, write to:
The Data Protection Officer, U K Insurance Limited, Churchill Court, Westmoreland Road, Bromley BR1 1DP, quoting your full name and email address you have provided when you registered. A fee may apply.

If you want to stop taking part in Shotgun, simply delete the app from your mobile phone. If you have any questions, or if you’d like to make a complaint, please email us at