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A short history of great change
In just twenty years Direct Line has created a business with more than 10,000 employees offering a range of personal finance products to more than 10 million customers across the UK and in Europe.
On our first day - 2nd April 1985 - we became the first UK insurance company to use the telephone as our main channel of communication.
It was a revolutionary event as out went the middlemen, the fat commissions and the forms and the jargon. In came speed, simplicity and a common-sense human touch…
Starting out...
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When Direct Line first opened its doors in 1985 there were 63 employees. There are now more than 10,000 employees across the UK
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Direct Line started with just one call centre in Croydon. It now has call centres in five locations: Birmingham, Bristol, Glasgow, Leeds and Manchester
Rapid growth...
Going global...
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- Linea Directa is Spain’s largest direct car insurer
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Today...
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Direct Line is the UK’s leading direct car insurer
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Direct Line provides more than 13,000 car insurance quotes daily
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A Direct Line policy is sold every 10 seconds
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A customer notifies the company of a claim every 30 seconds
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In 2004, Direct Line received 22 million telephone calls
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