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Aston Martin DB9 is nation's favourite car

12th April 2010

  • VW Golf GTI and BMW MINI in top three cars of the past 25 years

The iconic Aston Martin DB9 has been voted the nation’s favourite car of the past 25 years, in a poll to discover which car is the nation’s best loved motor of the ‘80s, ‘90s and noughties years by Direct Line Car Insurance to mark its 25th anniversary this week*.

One in ten Brits (10 per cent) said the Aston Martin DB9, synonymous with James Bond, was their favourite car of the past 25 years, while the Volkswagen Golf GTI, the original boy racers’ favourite ‘hot hatch’, secured second place in the vote (5 per cent). The BMW MINI, the modern take on a long-term classic, came in third place (4 per cent).

Motorists were asked to vote for their favourite car from a list of 30 of the most iconic car models from 1985-2010, from the ‘80’s Audi Quattro, most recently made famous for its starring role in the TV series Ashes to Ashes, to the DeLorian, the legendary car from the Back to the Future films, to the ‘90s everyman’s classic the Ford Mondeo.

The quintessentially British Jaguar XJ was named the second most popular car by voters in the East of England and Wales.

However, while these cars are nostalgically seen as the automotive classics of the past 25 years, the majority of motoring Brits or the main driver in their household in the 1980’s owned either a Ford (29 per cent) or a Vauxhall (14 per cent) in the 1980s. Nearly one in ten Brits (9 per cent) owned an Austin or a Rover back in the 1980s.

Jennifer Thomas, spokesperson for Direct Line, commented: “As a result of Britain’s heritage of motoring we love cars for a wide variety of reasons, from being a classic British brand, to motorsport prowess to having modern design flair. Over the past 25 years Direct Line has insured a whole range of makes and models of cars and we’re looking forward to following the motoring trends into the next decade and beyond.”

For further details on Direct Line Car Insurance or tips and advice on motoring visit

For further information, please contact:

Vicky Perry
Direct Line
Tel: 0208 313 5741; Mob: 07766 161306

Notes to editors

*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2776 adults. Fieldwork was undertaken between 29th - 31st March 2010. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

Direct Line

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides car, home, travel and pet insurance cover direct to customers by phone or on-line.

Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc. Customers can find out more about Direct Line products or get a quote by calling 0845 246 3761 or visiting