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Direct Line warns people to protect their pets this Bonfire Night

4th November 2010

Fireworks displays will soon illuminate the skies during Bonfire Night celebrations. As we enjoy these festivities, it’s important to remember that this can be a very traumatic time for our pets. Loud noises can frighten animals causing them to panic, become disorientated, run away from home and potentially put them in danger should they bolt into a busy road.

Claire Foster, Direct Line pet insurance spokesperson, said "Every year, cats and dogs suffer as a result of not being protected from the loud noises and bright flashes of light from fireworks. In an attempt to find refuge, some pets can escape from their homes or their owner's grasp and become lost or even worse, injured."

Fortunately, there are steps you can take to ensure a safe and enjoyable time for you and your pet. With a little bit of planning and forethought, you can enjoy the excitement of Bonfire Night and know that your animal companion is safe, sound - and enjoying a little peace and quiet."

Direct Line offers the following tips on how to protect your furry little friend this weekend:

  • Always keep your pets indoors when fireworks are being set off
  • Close all windows and doors. Draw curtains and turn on the radio or TV to minimise and block out some of the noise from the fireworks
  • Make sure you walk your dog earlier in the day before the fireworks start. If you must be outside with your pet, keep it on a leash at all times
  • Never take your dog to a firework display
  • Always make sure your pet is wearing it's ID tag or is micro chipped in case it runs away
  • Provide a safe place/ comfortable den for your pet if they become fearful or stressed
  • Pick up all firework debris after it has cooled down and dispose of it safely as it can harm animals
  • Act calmly around your pet - don't shout at them if they appear frightened, or you may increase their stress levels

For further information:

Tom Wicks/Direct Line Press Office
Tel: 0208 290 3069

Notes for editors:

Direct Line's pet insurance policies include the following:

  • Cover up to £1,000 towards advertising expenses that the owner has to pay to help get their pet back if it strays or is stolen. This includes getting the pet back to the home address and a reward of up to £200
  • Cover per condition for vet fees up to a maximum of £6,000 under the Advanced policy, and £4,000 for a total of 12 months under the Essential policy
  • Up to £2m third party liability cover (applies to dogs only)
  • Pet bereavement counselling and legal help lines

Direct Line

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides car, home, travel and pet insurance cover direct to customers by phone or on-line.

Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc. Customers can find out more about Direct Line products or get a quote by calling 0845 246 3761 or visiting