Celebjetters – British travellers head for the stars
17th October 2011
- 10 million (24 per cent) Britons admit to successful celeb spotting on holiday, spying footballers, rock stars, actors and politicians
- 2.7 million (7 per cent) choose their holiday destination based on films, TV shows, books and music videos
Research* commissioned by enhanced insurance cover specialists, Select from Direct Line, reveals that 24 per cent (10 million) of star struck British tourists has spotted a celebrity while on holiday in the last five years.
More the result of skilful planning than coincidence, as seven per cent (2.7 million) say their destination choice was inspired by a TV show, film setting, a book or musical. A dedicated 600,000 (2 per cent) even use Twitter and celebrity blogs to track where their favourite starlet is staying in the hope of meeting them.
Never afraid to splash the cash, 1.5 million (3 per cent) Britons say they would be prepared to pay more to sojourn in the same exotic location as someone famous. Similarly, 2.2 million (5 per cent) admit that a destination suddenly becomes more desirable if they hear that a celebrity has stayed there.
Yet, whilst even a whiff of an A-lister appears to be a huge draw for many British travellers, six million (13 per cent) say they would purposefully avoid a particular destination if a Z-lister from a reality TV show such as The Only Way Is Essex had been reported as visiting.
Whilst a shy half a million (5 per cent) celeb spotters chose to take a sneaky photo of their noted celebrity without asking, more than a fifth (22 per cent) admit to starting a conversation with them. A braver 15 per cent of star spotters simply asked the celebrity to pose for a picture. One in four of those who have spotted a celeb on holiday also admit to bragging about it when they got home, and one in 10 (9 per cent) say they posted news of their spot on social networking sites like Facebook and Twitter.
Nick Brabham, head of Select from Direct Line, commented:“We are a very celebrity obsessed society so it is inevitable that this fascination will follow us abroad. More people are using social media to keep track of their favourite stars in real time or to show their friends they have spotted a famous person whilst away.
“Jetting off to a glamorous celebrity hangout can be exciting. Whether holiday makers are having a Hangover-style bash in Vegas, or a Crocodile Dundee-inspired adventure down-under, it should all be covered by a comprehensive insurance policy to prevent star-seekers from falling back down to earth with an expensive bump!”
Number of British holiday makers that have spotted a celebrity on holiday
|TV star||4.2 million|
|Famous musician||1.8 million|
|Movie star||1.7 million|
|Other sports star||1.1 milliom|
|Another famous person||1.7 million|
SOURCE: Select from Direct Line, August 2011
The Select product offers bespoke insurance bundles; customers can choose home or motor insurance only, or choose to bring their various insurance covers into one Select portfolio of covers (including home, car, pet, travel insurance and breakdown cover), with one annual renewal and payment date. The products give customers enhanced levels of cover, greater levels of customer service and peace of mind.
For more information on Select from Direct Line please call 0800 533 5200
Or visit http://www.directline.com/select-premier
Notes to Editors:
*ICM interviewed a random sample of 1676 adults aged 18+ who have been on holiday in the last five years from its online panel between 10th and 11th August. Surveys were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules. Further information at www.icmresearch.co.uk
For further information please contact:
020 8285 8682
Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides car, home, travel and pet insurance cover direct to customers by phone or on-line.
Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc. Customers can find out more about Direct Line products or get a quote by calling 0845 246 3761 or visiting www.directline.com