Claiming a gift card

You may claim a gift card once you have taken out a new life insurance policy. Direct Line life insurance is provided by Legal & General.

A letter or email will be sent to you with details of how to redeem your e-Gift, please allow 30 days from your policy start date for delivery of this communication.

The value of the e-Gift will depend on the monthly premium of the policy purchased:

Monthly premium Gift card value
£6.00 - £10.00 £35
£10.01 - £20.00 £60
£20.01 - £30.00 £120
£30.01 + £180

Life insurance gift card terms & conditions

  1. You’re eligible for an e-Gift six months after your policy start date. Provided you’ve made your e-Gift choice and haven’t cancelled your policy. At this point please allow 30 days for the delivery of the e-gift card.
  2. Customers paying monthly premiums will not be eligible for the e-Gift if a monthly payment is missed during this time.
  3. If you have previously cancelled an insurance policy provided by Legal & General, you will not qualify for this offer.
  4. The incentive provider could be changed but the monetary value of the offer will not change.
  5. No cash alternative will be offered. Cashback customers are excluded from any other Direct Line life insurance promotion.
  6. Only the named policyholder is entitled to choose an e-Gift. One e-Gift per policy sold, limited to two per household.
  7. Legal & General may cancel any policies or any e-Gift cards should they discover or have a reasonable suspicion that the terms of the offer are being abused.
Promoter: Legal & General, Knox Court, 10 Fitzalan Place, Cardiff CF24 OTL. is not a sponsor of this promotion. For complete gift card terms and conditions, see All Amazon ®, ™ & © are IP of, Inc. or its affiliates.
Find out more information about claiming your choice of e‐Gifts for life insurance.