Direct Line wins consumer insight award from Financial Services Forum
Direct Line has won the judges consumer insight award in the Financial Services Forum’s Awards for Marketing Effectiveness.
The prestigious award, which is decided on by the panel of judges and cannot be directly entered, was given to Direct Line last night in recognition of its leading edge car insurance product and recent innovations including offering named drivers the opportunity to earn their own no claims discount and offering discounts to households with more than one car.
The company was also commended in the product service and innovation, advertising and general consumer insight categories.
The Financial Services Forum is a membership organisation, which exists to provide an independent environment for senior financial services professionals to improve their individual and corporate marketing effectiveness.
Direct Line, which launched in 1985, is recognised as a marketing innovator since revolutionising the insurance industry by cutting out the middleman. Today, the company offers insurance via the telephone and internet and is one of the leading car and home insurers in the UK. The company also provides a suite of other insurance and financial products including pet and travel insurance, breakdown cover for both car and home plus mortgages and loans.
During 2006, Direct Line has also won the Ecommerce category in the British Insurance Awards and the Your Money awards for both car and pet insurance.
Mike Tildesley, Marketing Director of Direct Line, said:
“This is a fantastic and well deserved accolade for Direct Line. Marketing effectiveness is very important to a company like Direct Line and we are delighted to have been recognised as one of the leaders in the field. As a company we are constantly looking for new ways to innovate and our new improved car insurance offers shows how we continue to lead the industry in new developments.”
- ends -
Emma Holyer/Direct Line Press Office
0208 256 2182 / 07894 158605
Email: emma.holyer@directline.com
Notes to Editors:
· Interviews available with Mike Tildesley, Marketing Director
|
