Stephen Fry and Paul Merton - the new voices of Direct Line's phone and mouse
Two of Britain's favourite comedians are the new voices of Direct Line's iconic phone and mouse on wheels - in TV adverts unveiled this week. QI host, Stephen Fry voices the Red Phone, and Have I Got News For You stalwart Paul Merton is the voice of the mouse.
The new animated adverts are a return to the classic advertising look that burst onto the nation's screens back in the mid-eighties when Direct Line became the first major insurer to cut out the middleman and deal direct with consumers.
Direct Line's latest campaign builds on that heritage and reminds consumers that they will not find the insurer on price comparison websites – and could be missing out on a great deal. The campaign covers Direct Line's motor, home, pet, travel and life insurance products using TV supported by radio, press, direct mail and online.
Mike Tildesley, Director of Direct Line Marketing, says;
“Many consumers have the impression that price comparison websites compare all the products on the market and we need to educate them that this is simply not true. For consumers to ensure they are getting the best deals, they need to cut out the middleman and come to us direct.
“We are not on price comparison websites so we don't pay them commissions and when you come to us direct we can give you savings.
“Direct Line is widely seen as providing outstanding products and services, and in the current financial climate, we are strengthening our price messages to highlight the fact that we offer some of the best value products on the market.
“The new campaign intends to make people who are renewing their insurance feel that they owe it to themselves to get a quote from Direct Line.”
Campaign Facts:
The campaign launches on January 5th and was created by M&C Saatchi. Mediacom is the media buying agency for the campaign.
For more information on the features of Direct Line's insurance products, please visit www.directline.com
Notes to Editors:
Hi-res images can be requested via the following contact details:
For further information please contact:
Jake Hatton
Direct Line Press Office
020 8313 5965
07920 467860
Email: jake.hatton@rbs.co.uk
Direct Line
Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover direct to customers by phone or on-line.
Direct Line is part of RBS Insurance, the second largest general insurer in the UK and is wholly owned by the Royal Bank of Scotland Group. Customers can find out more about Direct Line products or get a quote by calling 0845 246 3761 or visiting www.directline.com
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